Hello there,
This is a summary of the raw data and the insights gathered at the Design Does exhibition.
During the 45 days of exhibition, more than 19.172 people (more or less the same amount of people needed to board 46 Boeing 747 aircrafts have taken part in this research project by answering questions (registering up to 385.789 interactions) about all kinds of things related to what design does and what it should do.
We’ve observed that the average participant spent 50 minutes walking around and interacting with the exhibition. There was also this guy that spent 2 hours in Design Does on the 17th of April and that thought that flags separate people.
This compilation is free and open for you to use it any way you want; you can even download the raw data from here, if you like some data action.
Who has come to the exhibition?
Nearly half of the visitors (53%) had nothing to do with the world of design. The older the audience, the less designers there were amongst them (apparently designers don’t age too well).
The main reason people had to come to the exhibition was...
Those who are over 65 are the ones that primarily think that design “embellishes” and the group that has less faith in its “improving” capacities.
These are the answers of the questions we made:
Filter your results by:
If an innocent death is caused by an autonomous weapon, who is responsible?
30%
28%
30%
27%
29%
28%
The weapon’s designer.
70%
72%
70%
73%
71%
72%
The politician that started the war.
Who knows you best?
36%
27%
37%
25%
36%
22%
Google and Facebook.
64%
73%
63%
75%
64%
78%
Your family.
Which is more efficient?
80%
86%
84%
83%
80%
89%
Nature.
20%
14%
16%
17%
20%
11%
Robots.
What does a new material represent?
80%
75%
78%
76%
74%
82%
Infinite opportunities.
20%
25%
22%
24%
26%
18%
Hidden dangers.
When do you feel free?
36%
37%
37%
36%
36%
36%
Leaving the house with your smartphone.
64%
63%
63%
64%
64%
64%
Leaving the house without your smartphone.
In the future your diet will be based on:
47%
54%
54%
48%
50%
52%
Eating what you can produce.
53%
46%
46%
52%
50%
48%
Eating what you can buy.
Commercial brands...
25%
20%
21%
23%
24%
20%
Help us to express our personality.
75%
80%
79%
77%
76%
80%
Contribute to our homogenisation.
Which has more power to change things?
34%
32%
34%
32%
34%
31%
Industry.
66%
68%
66%
68%
66%
70%
People.
Video games and pornography...
46%
66%
57%
57%
58%
55%
Feed our hidden instincts.
54%
34%
43%
43%
42%
45%
Help us to let off steam.
What are design’s best travelling companions?
45%
32%
38%
38%
38%
38%
Science and reason
55%
68%
62%
62%
62%
62%
Art and intuition.
Digital apps...
57%
55%
55%
57%
55%
59%
Help us to relate to one another in different ways.
43%
45%
45%
43%
45%
41%
Standardise our relationships.
What would you choose?
40%
28%
35%
30%
30%
37%
Interoperability and open-source.
60%
72%
65%
70%
70%
63%
Comfort and design.
The best designs:
79%
84%
81%
83%
81%
83%
Are created by nature.
21%
16%
19%
17%
19%
17%
Are created by humans.
Flags mainly serve to...
37%
39%
35%
41%
37%
41%
Unite.
62%
62%
65%
59%
63%
59%
Divide.
Conclusions
by Domestic Data Streamers Research Team
People trust on the capacity of individuals to solve the problems of the world and, at the same time, they blame politicians for creating wars. Politicians that have been elected by, yes, people. Things being this way, are we, humans, the ones who are designing both the construction and the destruction of a new world? Is design telling us such a thing?
Design Does has given us a vision about the opinion of the people inside an exhibition environment that speaks about their day to day life; we now know that this data also shows what happens in society and that it can be meaningful to translate the impressions of the exhibition to realities that occur nowadays in the world.
There are big coincidences and we don’t know how to explain them yet. The main conclusion is that understanding the perception of design is, also, understanding the perception about social issues, challenges and opportunities. Now we have to find the connection.
The Design Does exhibition project has been useful to comprehend how, questioning what design does, we are closer to grasping what human beings think and, in consequence, how the society in which they live works.
This conclusion forces us to open new questions related to what is the value that this discipline adds to society. Questions like:
Thank you so much for helping us understand.
You will soon be able to read these conclusions
and many more in the full Design Does report.
//From Design Does to Human Does//
You can download here the results of the answers of the visitors that went to Design Does. Creative Commons License 4.0. For more information, please contact ELISAVA Research or the Research Department of Domestic Data Streamers.
