Conceived to transcend the limits of space, time and conventional formats, this project explores the responsibility that lies with design and its impact on industry, people, social systems and cultural values. Design Does questions the designer’s role today and in the future as a provider of solutions, humanist, strategist and/or agent of change.
The showcase boasts a very high technological component and is conceived as a dynamic interaction and experimentation space that promotes dialogue with visitors. It is through a system of real-time data collection and display that visitors will interact with the items and share their sensations, reactions and opinions. The exhibition will serve as a centre of operations, connecting an extensive programme of activities and initiatives.